January sales analysis
I don't think the number of sales have been influenced by the change. The amount of orders is equal to the best months of 2006. So switching credit card processors seems to have no influence. The profit has increased. Plimus rates are better and the euro is strong compared to the dollar, so I'm receiving more from each sale.
Product price seems to have little influence on the number of orders. I noticed a growth when I increased the price a few months ago (but there where other factors), and I'm not noticing anything now.
There is a difference in Geography. When I check my orders from each country, the United States was way on top the previous months. Now, other countries are getting closer to the United States. And not only European countries. I’ve seen an increase in sales from Canada, Australia and Japan. Most orders where in euros, while Australian and United States Dollars are tied in second spot. Are US users scared to pay when they see a euro sign or is the price too steep? This might be a fluke, after all we only use this months data compared to the last months of 2006. Something to keep an eye on.
Most people still use regular credit card orders, but there has been an increase in PayPal orders (with Plimus, not by using the link on the website). Why do people select PayPal with Plimus instead of using the PayPal function on my website? The answer is easy: I only have a PayPal link on my ‘Buy’ page. And almost no one is using that page to buy the software. I had one order from someone using the buy page, and it was a site license (which is only available on the buy page). All others order are from within the application, the index page or the product details page. So I need to ask myself: do I need to have the site license on the product pages, and do I need to remove the PayPal option from the buy page? I’ve included the site license on the discount page for now, and I will probably add a clear link to the product page.
That’s about all I can tell for the moment. I’ll create another analysis a few months down the road.