Adwords Tuning

I'm sure you've read hundreds of blogs and articles regarding tuning your Google Adwords campaign. I sure have. So I won’t bother you with the latest ‘tips and tricks’.

I've been using Adwords since October, and it turns out I was using it all wrong. Well, that might be exaggerating. Adwords did result in more sales, but I spend way too much on the campaigns without getting the proper results. It wasn't until I enabled Google Analytics that I saw the problem. So I changed my campaigns at the beginning of this month. Result? A drastic cutback in sales. Oops, I might have done something wrong here. Side note: the cutback in sales was not all due to the change in Adwords. February is a typical bad month for me. I'm wondering what the Choosen Hairy Irish has to say about this, but his blog hasn't been updated for a while.

So I'm constantly tuning my campaigns now to get the best out of it. Trying multiple add texts, and multiple campaigns to see which works best. Some parts of AdWords are still not clear to me. I never thought I could spend this much of my time on it. But hey, it is pretty important.