Sales statistics for 2006

Another year has passed, and it's time to make a review. I've included some charts without any real figures. They should give you an idea about my sales, and the direction I'm going. 2006 is also the first full year for Service - O - Matic (first released at the end of 2005). So it should be nice to see how it performs compared to our first product: Watchdog - O - Matic. I have not included data of Sniff - O - Matic, because I have only released it in 2006. Keep in mind that I started my AdWords campaign in October 2006.

First chart is the number of orders in 2006. Note that one order can have multiple licenses, but it is still counted as one order. Also, I did not deduct refunds (2 in 2006) and PayPal orders (3 in 2006). These do not influence the chart with those numbers ;-)



We have 2 big jumps in total sales: May and October. I'm not sure why the Watchdog - O - Matic Professional orders where up in May. The October sales for Service - O - Matic where bigger because of the Bits du jour promotion and the start of the AdWords campaign. Service - O - Matic sales are great compared with Watchdog - O - Matic. I've had more orders for Service - O - Matic than the regular Watchdog - O - Matic version. So I'm quite happy with our new product. We only sell the professional version since the end of November, so it's too early to know where those are going (although I think they won't get as high as the regular version). Overall, the number of sales is increasing. Typical bad December is still the 5th best month of 2006, but I did increase the AdWords campaign and profit is not brilliant because of this.

Next chart is the orders / download ratio. I added the regular and professional orders together, although I only have a trial download of the regular version. I believe the trial version also results in professional sales.



The Service - O - Matic orders / download ratio is making strange jumps. But we can see that the ratio (which is 2% average) is much higher than the ratio of Watchdog - O - Matic (1 % average). I can only point to "ease of use" and "registration code" as reasons. I made some changes to the Watchdog interface and I no longer have a registration code to activate the full software since October. The orders / download might be increasing (disregarding December, which is a special case). Still, this is something I'll need to look into. It would be great if I could increase the ratio of Watchdog - O - Matic.

Which product brings in the cash? Below, you can find a nice product chart for 2006.



You can see that Watchdog - O - Matic Professional is my biggest cash cow at 48%, followed by my site licenses of Watchdog - O - Matic. Service - O - Matic and the regular Watchdog - O - Matic are close, but the number of orders do make a difference.